Case Study:

Improving Website Load Time

Challenge

Slow loading speed.

Solution

Optimized images and scripts.

Case Study: Improving Website Load Time

In today's digital landscape, website performance is crucial for user experience and SEO. A slow-loading website can lead to high bounce rates and lost revenue. This case study explores the steps taken to enhance the loading speed of a corporate website.

Background

The website in question was experiencing load times exceeding 5 seconds, which is significantly above the recommended threshold of 2 seconds. Users reported frustration, and analytics showed a drop in engagement.

Actions Taken

To address this issue, a comprehensive audit was conducted. Key actions included:

  • Compressing images to reduce file size.
  • Minifying CSS and JavaScript files.
  • Implementing browser caching.

Results

After implementing these changes, the website's load time improved to an average of 1.8 seconds, resulting in a 30% increase in user engagement and a 20% boost in conversions.

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